design strategy + RESEARCH

Listen. Observe. Understand.
Context: Audience. Behavior. Intention.
Clues appear. Patterns emerge.
Direction takes shape. 

Below are excerpts and illustrations from recent strategy projects

DEVELOPING DIRECTION THROUGH RESEARCH, ANALYSIS + SYNTHESIS

ARTICULATING TRENDS AND ROADMAPPING FUTURE SCENARIOS

GUIDING VISION + VISUALIZATION FOR FUNDRAISING

IDENTIFYING USER JOURNEY AND EXPERIENCE ARC

ARTICULATING PAIN POINTS + OPPORTUNITIES

DEVELOPING DESIGN GUIDELINES TO SUPPORT DECISION MAKING